Company Address: Tiexi Industrial Park, Haicheng City, Liaoning Province
Contact person: Manager Zhang
Aluminum alloy auto parts business vehicle parts enterprise is an industry with a high degree of subdivision, mostly emerging individual enterprises. For these small and medium-sized enterprises, the pre-investment capital pressure is already great, and the profit after putting into production is not high, so it is relatively difficult for them to increase their R&D investment. And in recent years, the price of raw materials for auto parts has been rising continuously. Enterprises need to pay a large part of the funds for raw materials.
The single marketing is due to the partition of the limited areas of the commercial vehicle spare parts enterprises, which determines that they can only maintain customer relationship through the point-to-point mode. And the problem of capital also determines that it is difficult for spare parts enterprises to use a large amount of investment to carry out technology research and development. The repeated construction of the whole country has made the spare parts enterprises fall into the mud of price competition, which has caused a serious waste of capital. A complete cake is fragmented, which makes it difficult to form a large-scale production, thus making it difficult for them to make profits and invest heavily in subsequent research and development.
But although there are many problems faced by commercial vehicle parts enterprises, most of them can survive. The key lies in the demand pull of the whole vehicle factory. After all, enterprises produce spare parts with less technology content. In terms of manpower cost and manufacturing cost, there are still fewer requirements for liquidity assets.
The path selection problem of the whole vehicle factory is also an important reason why the current spare parts enterprises are facing many difficulties. Most of the domestic commercial vehicle enterprises do whatever type and type of products, which is not conducive to product segmentation, and then not conducive to the subdivision of automotive parts enterprises, nor is it conducive to parts enterprises to concentrate on a subdivision of products. Most enterprises only pay attention to the current production, but do not pay attention to the protection of intellectual property rights. Some parts of commercial vehicles have no patents even if they have technology or products. They don't even know what patent protection is.
Of course, the low-end technology and low profit of commercial vehicle spare parts enterprises are also related to their own characteristics. Commercial vehicles are different from passenger vehicles. Commercial vehicles are a kind of investment tool. Customers pay more attention to their cost performance when purchasing them. As long as it is strong and durable, it is enough that the purchase cost can be eventually effectively offset by the value created in use. Therefore, commercial vehicles require less refinement of spare parts configuration and less technical requirements. But another reality is that refinement requirements for commercial vehicles are beginning to emerge. Some foreign commercial vehicle giants have begun to refine their configuration requirements. At present, many large foreign commercial vehicle enterprises have entered the domestic market in large quantities, which has brought great challenges to domestic commercial vehicle enterprises. Now what parts enterprises should do is to optimize their structure, enhance their technological competitiveness and strengthen their market channel development capabilities.
Due to the lack of necessary follow-up funds to expand production capacity and sufficient funds to support R&D, most of the spare parts enterprises are still limited to the point-to-point marketing mode, which makes it difficult to get out of the regional market and become well-known spare parts enterprises. Business vehicle spare parts enterprises, which are difficult to become big appliances, are still struggling in the era of small profits. At present, automotive parts enterprises have fallen into two strange circles: one is that local protectionism seriously causes one-to-one marketing of parts enterprises, and its market development ability is insufficient, which makes it difficult to form scale effect, so it has no decision-making power in the whole commercial vehicle industry chain, and it has become a substitute factory; the other is that enterprises are prone to low-price competition and do not pay attention to intellectual property protection, and vice versa. Local protectionism has been added. The second circle is that low technology content leads to low profits, which makes research and development funds unsustainable, and in turn, low technology content.
This is the circular dilemma faced by Chinese commercial vehicle and auto parts enterprises.
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